Jarranova mark
JARRANOVA

Illuminate What’s Next.

Strategic advisory for the pivotal moments that shape a company’s future. When a brand needs to evolve, a business is ready to transform, or a leadership team is preparing to lead what comes next.

  • Former EVP & Chief Marketing & Sustainability Officer, 7-Eleven
  • Forbes World’s 50 Most Influential CMOs (2022-2025)
  • Advisor to CEOs, Boards, and Growth-Oriented Companies
Explore an Advisory Engagement→

why jarranova

Technology changes rapidly. Human behavior changes slowly. Sustainable growth requires understanding both.

Jarranova was founded on a simple belief: the organizations that thrive in the future will be those that understand people better than their competitors.

Technology continues to reshape how businesses operate, how brands engage, and how decisions are made. Yet the fundamental drivers of human behavior – trust, relevance, belonging, value, and loyalty – remain remarkably consistent. Sustainable growth requires leaders who can navigate both.

We partner with Founders, CEOs, and Boards at pivotal moments: when growth has stalled, a brand needs renewed relevance, a business is preparing for its next chapter, or a leadership team must align around a bold new direction.

Drawing inspiration from the brilliance of a nova, Jarranova helps leaders see what others miss, ask better questions, and move forward with greater clarity and conviction. Our work combines strategic rigor, creative intuition, and the executional judgment that comes from having lived it—helping organizations build enduring value in a world of constant change.

Who We Help

CEOs navigating growth and transformation
Boards seeking strategic clarity
Private equity portfolio companies
CMOs modernizing marketing organizations
Founder-led businesses preparing for scale

advisory areas

Where strategic clarity meets executional judgment.

Strategy that’s lived, not theorized. Jarranova offers senior advisory across six areas where brand, business, and leadership intersect. No layers, no junior teams, no recycled frameworks. What we bring is the rare combination of strategic depth, creative instinct, and the operating experience to see a decision through, from boardroom to execution.

Strategic Growth

Unlock durable growth. Integrated thinking across commercial, brand, and organizational levers to drive sustainable, profitable performance.

Brand Reinvention

Redefine relevance. Build brands that move people, grow markets, and deliver commercial results.

Marketing Transformation

Modernize how marketing works. Capability, operating models, and commercial architecture across creative, media, retail media, loyalty, and digital.

Leadership & Organizational Alignment

Understand what actually drives action. Grounded in human behavior, cultural truth, and the signals shaping what comes next.

Governance & Board Advisory

Build teams that sustain high performance. Designed for the culture, structure, and leadership it takes to deliver over time.

Customer Understanding

Understand what actually drives action. Grounded in human behavior, cultural truth, and the signals shaping what comes next.

Leadership

Marissa Jarratt

Building brands, businesses, and the leaders behind them.

Marissa Jarratt

Founder & principal advisor

Recognized by Forbes for four consecutive years as one of the world’s most influential and entrepreneurial CMOs. Former EVP and Chief Marketing & Sustainability Officer at 7-Eleven. Builder of brands, businesses, and customer ecosystems that earn lasting loyalty.

Through Jarranova, Marissa advises CEOs, leadership teams, and boards on the decisions that shape enterprise growth, commercial transformation, and modern marketing. She currently serves as an Independent Director at HUGE, a design and technology company, at 7-Eleven Mexico, a convenience retailer with approximately 2,000 locations, and at KERA Public Media.

Selected Highlights:

  • Forbes World’s 50 Most Influential & Entrepreneurial CMOs (2022–2025)
  • Led one of America’s largest loyalty ecosystems serving more than 110 million members
  • Helped launch the convenience industry’s first retail media network
  • Independent Director serving private company and nonprofit boards

PERSPECTIVES

Selected perspectives on what comes next.

CONTRIBUTOR

Marketing2030: Driving Impact in a New Era

Institute for Real Growth

read→

CONTRIBUTOR

Teams That Meet the Moment

Book by Karina Mangu-Ward

read→

CONTRIBUTOR

Hidden Patterns

Book by Clay Parker Jones

read→

Ready to illuminate
what’s next?

Jarranova works with a select number of clients each year. If you’re navigating a pivotal moment, let’s start the conversation.

Explore an Advisory Engagement→